BOSTON--(BUSINESS WIRE)--Visible Measures, the leading content advertising company, today announced that its True Reach viewership metric – which combines viewership of a brand’s campaign on YouTube and Facebook, among hundreds of other sites – can now be accessed by the public at TrueReach.org. For years, brands relied on the YouTube view counter to judge the measure of their videos’ success. But the recent unveiling of public video data on Facebook has shown definitively that YouTube is not t
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