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Parse.ly Unifies Audience Insights on Growth, Engagement and Loyalty in New Analytics Platform for Digital Publishers

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NEW YORK--(BUSINESS WIRE)--Parse.ly, a leading provider of audience insights for digital publishers, today announced the availability of its new analytics platform. In 2014, the business models seen in the digital media industry evolved. This required companies to change how they thought about both content and audience. Today, publishers require more flexibility and sophistication in the audience insights they rely upon to successfully run sustainable websites. With today’s launch, Parse.ly is

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