DUBLIN--(BUSINESS WIRE)--Research and Markets (http://www.researchandmarkets.com/research/ztn74q/hidden_treasure) has announced the addition of the "Hidden Treasure - The CMO's Budget in Retail" report to their offering. The structure of IT within the Retail enterprise has been undergoing a significant transformation over the past several years. No longer does the CIO have complete command and control over all things IT within the organization. Instead, other C-level employees are willing to co
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