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True Reach® Shows that Facebook Videos Accounted for 25% of Super Bowl Ad Viewership

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BOSTON--(BUSINESS WIRE)--Visible Measures, the leading content advertising company, today announced that Facebook videos accounted for 25% of all Super Bowl views1, marking a dramatic shift in Super Bowl internet viewership that for the last five years has been dominated almost solely by YouTube. Facebook accounted for 27% of all viewership of the top ten campaigns, where eight of the top ten ran content on Facebook. The top performing campaign of Super Bowl XLVIX, Budweiser’s Lost Dog, garnere

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