COLUMBIA, Md.--(BUSINESS WIRE)--Merkle (www.merkleinc.com), a leading technology-enabled, data-driven customer relationship marketing (CRM) firm and the nation’s largest privately held agency, released the findings from its Retail Consumer Sentiment Survey, during the 2014 holiday shopping season. The results conclude that consumer expectations and behaviors signal the potential for retailers in 2015 to create the next generation of personalized digital interactions. The Consumer’s Mobile Scree
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