DALLAS--(BUSINESS WIRE)--U.S. brands and retailers are reaping the benefits of a nationwide loyalty program that is based on a highly successful model used for years by other brands and businesses across Europe, Canada and the UK: a multi-brand, coalition program that opens doors to millions of new customers and new sources of revenue, says a newly published report from the Fuel Rewards® program (whitepaper.fuelingloyalty.com). By adopting cents-per-gallon savings on fuel as the program’s unive
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