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Forget the Jewelry Store: Valentine’s Day Retail Action is in the Grocery Store Aisles, According to Valentine’s Day Gift Giving Survey from Daymon Worldwide

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STAMFORD, Conn.--(BUSINESS WIRE)--With cost-conscious consumers looking to stay within a budget this Valentine’s Day, a new survey from Daymon Worldwide reveals that 72 percent of respondents will buy a Valentine’s Day gift from a store where they also purchase groceries. Fueled by the savings on these items, consumers also plan to splurge on experiences, like going out for a romantic dinner. “Twenty percent of respondents indicated they will be purchasing more Private Brand Valentine’s Day ite

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