PHOENIX--(BUSINESS WIRE)--The Interactive Advertising Bureau (IAB) and C3Research today released “Rising Stars Ads and Brand Equity,” a new research study that demonstrates that Display Rising Stars ads, introduced by the IAB in 2011 as next-generation, rich media canvasses for ad creative, are more effective in brand building than legacy ad formats in the IAB Universal Ad Package (UAP). The data clearly shows that IAB Display Rising Stars deliver 30 percent stronger brand lift than UAP formats
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