WILTON, Conn. & CHICAGO--(BUSINESS WIRE)--Kantar Shopcom, analytics and insights division of Kantar Retail, today announced that it will partner with IRI, a leading provider of information services and solutions, to integrate Kantar Shopcom's retail purchase transaction loyalty card data with IRI's national consumer panel data and point-of-sale transaction data and jointly create a portfolio of all-outlet, multi-channel media planning, targeting and measurement solutions. The integration of Kan
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