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Fuel Rewards® Program Strengthens Its Expertise in Data Analytics, Customer Insights and Merchant “Proof of Value” of National Coalition Loyalty

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DALLAS--(BUSINESS WIRE)--The Fuel Rewards® program (www.fuelingloyalty.com) is aligning its executive management team with two key appointments that position the company for continued growth. The promotions will support the program’s expansion into core competencies around data analytics, customer insights and segmentation, business intelligence, mobile marketplace trends and emerging data that confirms the value of merchant participation in a national coalition loyalty program. Thomas Wightman

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