SALT LAKE CITY--(BUSINESS WIRE)--At Adobe Summit, Adobe's annual Digital Marketing conference in the U.S., Adobe (Nasdaq:ADBE) today unveiled a new algorithmic engine and advances in Adobe Marketing Cloud Audience Core Services to bring together the worlds of data-driven marketing and ad tech. Programmatic ad buying continues to be a challenge for today’s advertisers, with too much focus placed on display ad bidding and multiple data vendors providing different buying methods and billing practi
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