SALT LAKE CITY--(BUSINESS WIRE)--At Adobe Summit, Adobe's annual Digital Marketing conference in the U.S., Adobe (Nasdaq:ADBE) today unveiled major new innovations in Adobe Marketing Cloud that enable brands to bring highly personalized experiences to physical spaces like retail stores, hotel rooms, vending machines and Internet-of-Things (IoT) devices. The new IoT SDK lets brands measure and analyze consumer engagement across any of those devices. What’s driving this is the digital transformat
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