SUNNYVALE, Calif.--(BUSINESS WIRE)--Yahoo! Inc. (NASDAQ:YHOO) Today, at SXSW, Yahoo announced a new intuitive option for users to login to their account without any need for a password. Upon sign in, an on-demand password is texted directly to a user’s mobile phone. Yahoo’s new authentication option aims to ease anxiety around password memorization and improve security for users. Once a user opts-in, the next time they sign on, Yahoo will send a secure password directly to their mobile phone. T
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