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Data-Rich E-Commerce Platform Gives Online Marketers New Tools to Boost Conversion Rates

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NEW YORK--(BUSINESS WIRE)--On average, online shoppers open their virtual wallets to spend over $500 million daily on Internet purchases* – usually relying on information they found on e-commerce sites. With its newly enhanced Spex Access platform, GfK’s Etilize team is empowering online brands and sellers alike to increase conversion rates, giving them a host of new tools for engaging consumers and analyzing success rates. Through Spex Access, GfK supplies product data to more resellers, distr

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