SALT LAKE CITY--(BUSINESS WIRE)--InMoment’s market insights team recently asked consumers and brands to rank importance of the same set of customer experience (CX) elements. The study uncovered areas of alignment and disconnects between these two groups. However, the most compelling insights came in what consumers said about the kinds of relationships they want to have with brands. Consumers Want to Make a Difference The strongest theme consumers expressed in both structured and unstructured, v
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