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Study Finds Planners Expect Dramatic Increase in Engagement with Mobile Event Apps

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NORWALK, Conn. & TYSONS CORNER, Va.--(BUSINESS WIRE)--The Event Marketing Institute, an association providing content and research to a membership of Fortune 1000 brands and top event agencies, partnered with Cvent, Inc., a leading cloud-based enterprise event management platform, to develop and conduct a unique study to quantify how event planners are currently leveraging mobile app technology and services. The results of a survey conducted with leading event and meeting planners in November a

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