LONDON--(BUSINESS WIRE)--Research by SmartestEnergy, Britain’s leading purchaser and supplier of independently generated energy, has found that 81% of consumers are likely to buy from a consumer brand with a positive approach to sustainability. However, brands aren’t doing enough to promote their green credentials as 45% of consumers are unaware of any sustainable practices brands have adopted. This sends a clear message to brands - communicate your green initiatives as this will encourage sale
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