SUNNYVALE, Calif.--(BUSINESS WIRE)--Boomerang Commerce, the leading provider of dynamic price optimization technology, today announced the launch of its A/B Testing Platform for retail pricing. The platform enables retailers to rapidly test various pricing strategies and optimize prices for revenues, profits and the Price Perception Index (PPI™). Retailers can use the platform to optimize prices across channels at varying frequencies – while pure-play ecommerce retailers can test prices dynamic
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