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IRI and New Cooperation Supermarket Launch First-of-Its-Kind POS Measurement Service in Rural China

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CHICAGO & AUSTIN, Texas--(BUSINESS WIRE)--Information Resources, Inc. (IRI), the global leader in innovative solutions and services for consumer, retail and over-the-counter health care companies, announced today that it has signed a multiyear agreement with New Cooperation Supermarket (NCS), a leading retailer in China, to launch the only point-of-sale (POS) measurement service in rural China. The IRI and NCS collaboration will initially leverage a sub-segment of NCS’s more than 100,000 superm

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