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IRI Launches Two New Premium Data Packages to Enable Better Understanding Impact of Weather and Gas Prices on Shopper Decisions

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CHICAGO & AUSTIN, Texas--(BUSINESS WIRE)--Information Resources Inc. (IRI™) announced today that weather conditions and gas prices are now integrated within IRI’s Market Measurement service, leveraging IRI’s Liquid Data™ information and insights platform. For the first time ever, IRI clients can now integrate the weather data and gas data into a variety of IRI solutions, including enterprise software, such as IRI Market Advantage™, or as a data layer within custom consulting and analytics proje

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