CHICAGO & AUSTIN, Texas--(BUSINESS WIRE)--What if brand managers had access to a suite of services that injected new levels of insight into every step of the product innovation development process, including identifying white space, testing multiple new product concepts, developing fully integrated new product launch plans, and measuring and assessing postlaunch results? This idea is more than a “what if” with the launch today of the IRI Innovation Solution Portfolio™. The portfolio is a full s
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