CHICAGO & AUSTIN, Texas--(BUSINESS WIRE)--Think about having one set of cross-media solutions for media planning, targeting, activation and measurement. And what if those solutions include the ability to link cross-media advertising to actual shopping behavior? The expanded collaboration among IRI™, comScore™ and Rentrak® is making this a reality today. The solution suite unlocks new opportunities for growth by building the first-ever cross-media exposure dataset across ComScore and Rentrak. Th
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