BOSTON--(BUSINESS WIRE)--With the recent proliferation of data and Internet-based tools and their impact on creative and strategy, B2B marketers today face greater challenges than ever before. According to Kim Ann King, Chief Marketing Officer of SiteSpect, a leading digital optimization firm, these challenges can be beneficial to marketers who know how to take advantage of them. Her new book, The Complete Guide to B2B Marketing: New Tactics, Tools, and Techniques to Compete in the Digital Econ
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