COLUMBIA, Md.--(BUSINESS WIRE)--Merkle (www.merkleinc.com), a leading technology-enabled, data-driven performance marketing agency, has announced the launch of a new book, The Rise of the Platform Marketer: Performance Marketing with Google, Facebook, and Twitter, Plus the Latest High-Growth Digital Advertising Platforms. Co-authored by Merkle’s Craig Dempster, EVP and Digital Agency Group Leader, and John Lee, EVP and Chief Strategy Officer, the book discusses how marketers can use targeted, p
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