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Kochava Brings Fraud Detection and Prevention to Mobile App Ad Campaigns Globally

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SANDPOINT, Idaho--(BUSINESS WIRE)--Kochava (www.kochava.com), the mobile attribution analytics and optimization company, today announced new fraud detection and prevention capabilities in support of its global customer base. As mobile advertising traffic increases in volume over display advertising, fraud has become an increasingly costly issue for advertisers. Kochava’s dedicated data science division has developed processes to identify fraudulent activity to avoid wasted campaign budget and t

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