WAKEFIELD, Mass. & MAIDENHEAD, United Kingdom--(BUSINESS WIRE)--SDL (LSE: SDL) today revealed the results from a new research study, examining how, why and when customer experience (CX) failures happen, the implications for brands and how they can win back a customer should a failure occur. Based on a survey of 2,784 consumers across nine countries and three generations about their most major CX failure in the last 10 years, the findings show that it doesn’t take much for a failure to take plac
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