DUBLIN--(BUSINESS WIRE)--Research and Markets (http://www.researchandmarkets.com/research/jwdhzr/stimulating) has announced the addition of the "Stimulating ARPU-Part 3: Verizon & SoftBank Case Studies" report to their offering. ARPU has long been a key performance indicator for mobile network operators, and in recent years almost all have experienced a continuing fall in its value as a result of competition and the introduction of low cost OTT voice and text messaging services. This report
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