PHOENIX--(BUSINESS WIRE)--Local Motors and Ben Kennedy, driver of the No. 11 Local Motors Toyota Tundra, together revealed the world’s first co-created NASCAR helmet this week. Designed, created, and brought to life online in less than four weeks, the Ben Kennedy Helmet Challenge proves that co-creation is changing the way NASCAR connects with its fans. Kennedy debuted the helmet during NASCAR Camping World Truck Series practice on May 14, and the Red Horse Racing driver will wear the helmet wh
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