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Luminaries From Silicon Valley/Silicon Alley Madison Avenue Share Strategies for Driving Collaboration Across the Technology and Advertising Industries in New IAB Whitepaper

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NEW YORK--(BUSINESS WIRE)--The Interactive Advertising Bureau (IAB) today released “Madison Avenue Meets Silicon Valley and Silicon Alley: Building Collaboration Between Creativity and Technology,” a whitepaper that crystallizes insights and advice that emerged during high-level, West and East Coast IAB summits. They brought some of the biggest names in the technology, publishing, agency, venture capital and marketing communities together to discuss and debate how best to bridge the gap between

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