NEW YORK--(BUSINESS WIRE)--The Interactive Advertising Bureau (IAB) and YuMe today released “Digital Advertising Audiences: The New 'Liquid Consumer' Paradigm,” a whitepaper that taps into top creative, brand, agency and publishing leadership for insights and guidance on navigating the new “liquid audiences” that discover content across a range of mediums, devices and platforms. Produced in cooperation with the IAB Agency Advisory Board, composed of 36 senior executives from across the creative
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