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C-Suite Must Lead Customer Engagement The Economist Intelligence Unit Study Reveals

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SAN FRANCISCO--(BUSINESS WIRE)--Genesys (www.genesys.com), the market leader in omnichannel customer experience (CX) and contact center solutions, today released a global study showing that C-suite-led CX initiatives can increase revenues and customer satisfaction while reducing costs. Conducted by the Economist Intelligence Unit, the research of 516 senior level executives in 21 countries explores the impact of customer experience efforts and leadership on business performance. “This study cle

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