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Rocket Fuel's Targeted Advertising Technology Delivers AMBER Alerts for the Federation for Internet Alerts (FIA)

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REDWOOD CITY, Calif.--(BUSINESS WIRE)--Rocket Fuel (NASDAQ: FUEL), a leading programmatic marketing platform provider that uses artificial intelligence (AI) at Big Data scale to optimize marketing ROI for global agencies and enterprise marketers, today announced that it is now a partner of the Federation for Internet Alerts (FIA), bringing geo-targeted advertising to real-time emergency communications. AMBER Alerts, distributed by law enforcement and redistributed to a network of partners by th

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