CHICAGO--(BUSINESS WIRE)--Information Resources, Inc. (IRI™) and Return Path announced today an alliance through which IRI will integrate data from Return Path’s Consumer Insight business and other e-commerce transactional datasets that will create the most comprehensive view of the rapidly growing online activity in the consumer packaged goods industry. With this new, integrated dataset, CPG marketers will gain a significantly enhanced understanding of e-commerce activity and the interaction o
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