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“Savings” the Top Priority for Parents During Back-to-School Season, Staples Survey Shows

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FRAMINGHAM, Mass.--(BUSINESS WIRE)--A new online survey of parents of children ages 8-18, commissioned by Staples and conducted by Harris Poll, finds that price is the top consideration for 86% of these parents when buying school supplies. But shoppers are also looking for a mix of both fun and function and would purchase products designed by students for students when back-to-school shopping. “We’ve seen many new back-to-school shopping trends over the past 30 years, but we know savings has al

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