BOSTON--(BUSINESS WIRE)--ChoiceStream, a provider of optimized programmatic advertising for brands and agencies, today announced that it has fully integrated with LiveRamp to onboard clients’ offline customer data for targeting and closed-loop measurement. This integration enables brands to anonymize their offline customer relationship management (CRM) records and purchase information and then, in a privacy-compliant process, match to online devices before distributing audience segments to Choi
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