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Merkle Announces Deal with Google to Adopt DoubleClick’s Integrated Platform

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COLUMBIA, Md.--(BUSINESS WIRE)--Merkle (www.merkleinc.com), a leading data-driven, technology-enabled performance marketing agency, has reached an agreement with Google to adopt the full suite of DoubleClick’s marketing solutions. With this deal, DoubleClick’s integrated platform becomes a preferred choice for programmatic advertising, bringing real-time data and unified insights to drive stronger campaign performance for Merkle’s clients. As part of the agreement, Merkle will be one of the fir

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