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Syniverse Identifies $6 Billion Opportunity for Sponsored Mobile Usage in Asia

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SHANGHAI--(BUSINESS WIRE)--Results of a new Syniverse-commissioned primary research study in Asia find that consumer brands and mobile service providers in this region could unlock an annual revenue opportunity of as much as $6 billion by 2019 through the sponsorship of mobile data services. In the sponsored-data model, companies sponsor usage for specific content on behalf of subscribers of various mobile service providers, allowing subscribers to access this content without being charged for

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