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Chipotle Continues Effort to Educate Consumers on What’s in Their Food in Upcoming Marketing Campaign

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DENVER--(BUSINESS WIRE)--On July 21, Chipotle Mexican Grill (NYSE:CMG) will launch “Friend or Faux” – an integrated marketing campaign and interactive digital experience that invites consumers to learn about the differences between Chipotle’s ingredients and those commonly used to make fast food. The “Friend or Faux” game is optimized for mobile and desktop use, and will be accessible by visiting www.chipotle.com/friendorfaux. The campaign will be supported by extensive online advertising. “Fri

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