HANGZHOU, China--(BUSINESS WIRE)--Alibaba Group and Unilever China announced today a comprehensive strategic partnership that will enable Unilever to reach customers across China with unprecedented precision and effectiveness through Alibaba Group’s data-driven ecosystem. Key areas of collaboration include rural China penetration, cross-border e-commerce, consumer protection and Big Data. “We are very pleased to amplify our partnership with an industry leader such as Unilever,” said Daniel Zhan
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