NEW YORK--(BUSINESS WIRE)--Programmatic buying and selling of online display-related advertising generated $10.1 billion in 2014, comprising 20 percent of last year’s overall internet advertising revenues ($49.5 billion) according to the IAB Programmatic Revenue Report, a first-ever study sizing the U.S. programmatic market from the Interactive Advertising Bureau (IAB) and prepared by PwC US. This figure represents approximately 52 percent of display-related advertising in 2014 ($19.6 billion),
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