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NetBase Announces Comprehensive Brand Passion Report on Beauty and Skincare

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MOUNTAIN VIEW, Calif.--(BUSINESS WIRE)--NetBase, the enterprise-scale social media analytics company, today released an in-depth study of social media perceptions among beauty and skincare brands. The global study applied NetBase proprietary social analytics technology to two full years of brand conversations across social networks, review sites, blogs, forums, and news sites worldwide. Surprisingly, non-traditional cosmetic retailers such as eBay, Etsy and Amazon ranked first, third and sevent

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