LOS ANGELES & NEW YORK--(BUSINESS WIRE)--Rubicon Project (NYSE: RUBI), a global technology company leading the automation of advertising, announced today that it would be joining a collaborative effort with select industry leaders including Google, Facebook and Yahoo to bring its years-long commitment to advertising quality to a global initiative designed to combat illegitimate advertising traffic originating from data centers. While Rubicon Project’s platform already blocks illegitimate traffi
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