NEW YORK--(BUSINESS WIRE)--Crowdtap, the People-Powered Marketing Platform, today released the results of a new study that explores which factors matter most to consumers when it comes to their purchase of beer, wine and spirits products. Crowdtap’s study found that U.S. adults over the age of 21 rely more on word-of-mouth – specifically, peer recommendations and social media – than they do on traditional advertising when it comes to making a decision about what alcoholic beverages to purchase.
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