SAN FRANCISCO--(BUSINESS WIRE)--NetEase, Inc. (NASDAQ:NTES) today announced the formation of the NetEase Success Fund, a new financing option for mobile game developers that offers an alternative to the traditional publishing model. The new funding initiative provides up to $500,000 for each independent developer accepted into the program to fund marketing and advertising needs for their mobile game. This program is designed to empower developers to retain the rights, creative control, and full
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