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New Survey Reveals Nonprofits’ Perspectives on Outsourced Donation Processing

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HAGERSTOWN, Md.--(BUSINESS WIRE)--Merkle Response Management Group (Merkle RMG), a subsidiary of Merkle, a leading technology-enabled, data-driven performance marketing agency, today unveiled results of a survey on nonprofit direct mail donation processing. The survey, conducted by Market Connections, revealed that outsourcing this non-core function supports improved efficiency, security and performance, and allows greater focus on activities critical to accomplishing nonprofit missions. As a r

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