NEW YORK--(BUSINESS WIRE)--The New York Times today announced plans to launch a new type of innovative mobile advertising this fall that will focus on key moments of a user’s day when Times journalism is particularly helpful in keeping readers informed and inspired. The ad solution, called Mobile Moments, will feature targeted short stories called Screenplays that will be created by T Brand Studio, The Times’s commercial content group. Available on The Times’s core smartphone apps and mobile we
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