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Media Alert: Rocket Fuel Study Links Swing State Voters’ Political Leanings to Behaviors and Interests Not Available Using Voter Files

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REDWOOD CITY, Calif.--(BUSINESS WIRE)--Rocket Fuel (NASDAQ:FUEL), a leading programmatic marketing platform provider that uses artificial intelligence (AI) at Big Data scale to optimize marketing ROI for global agencies and enterprise marketers, today released the second in a three-part study on swing state voters and their digital habits, titled “Preparing for 2016 Part II: Looking at the Issues.” Building upon part one of the study, which found voters were behaviorally influenced by the timin

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