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Voluntary insurance companies use social media to promote their brand and communicate with their key constituencies, according to a new Eastbridge Frontline™ Report.

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AVON, Conn.--(BUSINESS WIRE)--In fact, all of the carriers responding to Eastbridge’s survey said that promoting their company name and general brand awareness were top objectives for their company on social media sites. The majority also want these sites to provide information and promote products as well as communicate with brokers, employers, and employees. LinkedIn is the top social media site to use to communicate with brokers, followed by Twitter. LinkedIn and Facebook are the top two for

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