AUSTIN, Texas--(BUSINESS WIRE)--Consumers today use social as their preferred channel for interacting with brands and media companies. With so many meaningful touch points happening every day, connecting what is learned on social with other customer data sources is essential for any company to truly understand what consumers and audiences like, want, and need. But today’s consumer is savvier about advertising and choosier about where they spend their time online. Companies need to know more, mo
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