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IRI Announces IRI On-Premise Advantage™, New Solution Results from Alliance with GuestMetrics

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CHICAGO--(BUSINESS WIRE)--Information Resources Inc. (IRI™), the global leader in innovative solutions and services for consumer, retail, media and over-the-counter health care companies, today announced the launch of IRI On-Premise Advantage™, the CPG industry’s first POS-based projected tracking service for the on-premise marketplace. This marketplace includes establishments at which food and drink are consumed where purchased, such as bars and restaurants, and represents more than $680 billi

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